I know, that last name... it's pronounced Luh-Wah-Zoh.
Hi, I'm a creative who lives in Chattanooga, TN. The first word I ever spoke was 'IDEA', and as a creative – ideas have been integral to my life ever since.
Prior to starting & running a fly fishing shop in Chattanooga from 2015 - 2018 (my first retail job), my career had been in design, marketing & product development. From production artist to creative director, I’ve worked freelance, in-house, and for agencies since 2001. I’ve worked on countless national campaigns for several industries, including beverage, sports, entertainment & home decor (Coca-Cola, Early Times Whisky, Crown Royal Canadian Whisky, Bassmaster Elite Series, Nascar, Frogg Toggs, Gaylord & many more).
My wife, Cassie, and I have been married for 16 years & we have an awesome 7 year old little girl named Ruthie. Aside from my ladies, my passions in life are: fly fishing, photography, design, typography, skateboarding, camping, canoeing, woodworking, soccer, guitar, music, cooking, brewing a legit cup of coffee, whisk(e)y, reading, leather-working, tinkering, and watching The Three Amigos.
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